The short version
- We only collect what you type into the waitlist form: your name and work email.
- We use it to tell you when ShadowPPC Reporting opens, and for nothing else.
- We never sell it, and we don’t use advertising or tracking cookies on this site.
- Unsubscribe from any email, or ask us to delete your details, whenever you like.
Who we are
ShadowPPC is a trading name of LemOnline Advertising Ltd, a company registered in England and Wales (company number 15613134). Our registered office is 70 Grange Road East, Wirral, CH41 5FE, United Kingdom.
We are the data controller for the personal data described in this policy. In this policy, “we”, “us” and “our” mean LemOnline Advertising Ltd, trading as ShadowPPC.
What we collect
When you join the waitlist we collect:
- Your name and work email address, which you give us in the form.
- When you signed up and which form you used (the top or bottom of the page), so we know the sign-up came from you.
- Basic technical information that any website receives, such as your IP address and browser type, which our hosting provider keeps in its server logs for security.
We don’t ask for, and don’t want, any other personal information.
Why we use it, and our lawful basis
| What we do | Lawful basis |
|---|---|
| Send you a confirmation email, then tell you when early access opens and what launch pricing is | Your consent, given when you join the waitlist |
| Keep a record of when and how you signed up | Our legitimate interest in showing you asked to hear from us |
| Keep the site secure and stop spam sign-ups | Our legitimate interest in running a safe website |
We will not add you to any other mailing list, and we won’t contact you about anything other than ShadowPPC Reporting without asking first.
Who we share it with
We never sell your details. We share them only with the services we need to run the waitlist:
- Resend, which sends our emails.
- Hetzner Online GmbH, which hosts this website in the European Union and stores the waitlist and the server logs.
Our website and waitlist are hosted by Hetzner in the European Union, which the UK recognises as providing adequate protection for personal data. Resend may process your name and email address in the United States to deliver our emails. Where data goes outside the UK and the European Economic Area, we make sure appropriate safeguards are in place, such as the UK International Data Transfer Addendum or the EU Standard Contractual Clauses.
We may also disclose information if the law requires it.
How long we keep it
We keep your name and email until you unsubscribe or ask us to delete them. If ShadowPPC Reporting launches and you don’t become a customer, we delete your details 12 months after launch. Server logs are kept for no more than 30 days.
Your rights
Depending on where you live, data protection law (including the UK GDPR and the EU GDPR) gives you the right to:
- ask for a copy of the personal data we hold about you
- ask us to correct it, or to delete it
- withdraw your consent at any time, by clicking “unsubscribe” in any email or by contacting us
- object to, or ask us to restrict, how we use it
- ask us to send your data to you or another organisation in a portable format
To use any of these rights, email us at the address below. We’ll reply within one month.
Cookies
This site doesn’t use advertising, analytics or tracking cookies. Our font provider, Google Fonts, receives your IP address when your browser loads the page’s typefaces. If we add analytics in future, we’ll update this policy and ask for your consent first where the law requires it.
Contact and complaints
For anything about your data, email privacy@shadowppc.com, or write to us at LemOnline Advertising Ltd, 70 Grange Road East, Wirral, CH41 5FE, United Kingdom.
If you’re unhappy with how we’ve handled your data, you can complain to the UK Information Commissioner’s Office at ico.org.uk, or to the data protection authority where you live. We’d appreciate the chance to put things right first.
Changes to this policy
If we change this policy, we’ll update the date at the top. If a change affects how we use your existing details, we’ll email you before it takes effect.